There’s one thing that will determine whether a company will survive or die in its early stages; GROWTH. In the age of modern technology, new companies need to grow and grow really fast. If you’re an entrepreneur, founder, growth lead, or anyone else who is trying to grow a startup, growth hacking is crucial!
So what is a growth hacker? The term growth hacker was actually coined by Sean Ellis in a 2010 blog post. He explains, “A growth hacker is a person whose true north is growth. Everything they do is scrutinized by its potential impact on scalable growth.” In contrast to traditional marketers, growth hackers often focus on low-cost, alternative marketing techniques like social media, SEO, etc. to rapidly expand a business. Growth hacking requires a ton of testing across different marketing channels and product development in order to drive traffic and optimize conversion rates. Sounds simple, right?
If you feel like you have no idea where to begin, don’t worry. We’ve compiled a list of 21 top growth hacking tools for your business. More specifically, these tools can be broken down to fit the following topics:Analytics, Content Marketing, Conversion Rate Optimization, Email Marketing, Lead Generation, Landing Pages, Marketing Automation, SEO, and Social Media.
The most popular web analytics service out there. Google Analytics tracks your web traffic in real time. This is definitely the forerunner of growth hacking tools.
o Price: Free and Premium versions
Event-based analytics framework. Mixpanel is a great tool to build customer funnels and track how customers navigate your website. Also has very good customer service reputation.
o Price: $0 – $2,000 / month
Another very popular tool. In-depth analysis of user tracking. Kissmetrics tells you exactly where you’re losing customers so you can fix the problems and generate more revenue.
o Price: $200 – $2,000 / month
Save a ton of time searching for web content. Buzzsumo will find engaging topics and people to fit your needs. This tool will tell you what works for your competitors and even more importantly, why it works.
o Price: 14-day trial, $99 – $299 / month
This tool is great for sourcing news and blog articles for content. Choose your own feeds to fit your company’s interests.
o Price: Free
Conversion Rate Optimization
Forefront of visual data analytics. CrazyEgg help you optimize your site by telling you where users click, where they leave, and generally how users behave.
o Price: 30-day free trial, $9 – $99 / month
Conduct A/B tests without having to change code yourself. This growth hacking tool makes it super easy to find which version of your website is most engaging.
o Price: 30-day free trial, starts at $9 / month
Definitely one of the more prominent email marketing tools. Blast emails out to all your subscribers. Mailchimp can also target send-times and emails based on past web activity and performance.
o Price: $0 – $35 / month
Send targetted messages to your users based on their activity. This tool has great organization features with thorough reporting and A/B testing capacity.
o Price: $0 – $1250 / month
This email marketing tool provides very high quality templates to send to your subscribers. These designs are some of the best on the market.
o Price: 30-day free trial, $30 – $125 / month
Easily install a popover to your site in order to retain users by connecting them to your newsletter. SumoMe can be installed very quickly and is definitely proven to keep website visitors engaged.
o Price: Free plan, $10 – $100 / month
Also a very popular growth hacking tool. HelloBar allows you to create your own popups and bars to grab the attention of your audience. Connect them to your social media page or collect your users’ emails. You can also conduct A/B testing and view stats on the performance of these widgets.
o Price: Free plan, $12 – $83 / month
Create your own landing pages within minutes. Don’t worry about the technical aspects of web design as Unbounce allows you to effortlessly drag and drop templates of your choosing.
o Price: 30-day free trial, $49 – $199 / month
Another great tool to build your landing page that does not require any code. This tool has about 80 different template options. Very simple application to use.
o Price: $25 – $199 / month
Automate all your apps without any coding experience. Zapier is connected to over 500 software applications and this tool allows you to integrate any combination of them to your webpage.
o Price: $0 – $125 / month
Great for personal tasks and integrating social media apps to your webpage. This tool also allows you to integrate mobile apps. Not to mention, it’s completely free.
o Price: Free
Great tool for your on-page SEO and your site’s Health Checks. Other features of Raven include PPC and Social analytics, amongst others.
o Price: 30-day trial, $99 – $249 / months
This growth hacking tool helps monitor your competitors, correct site errors, record web rankings, and oversee inbound links. Moz then creates comprehensive reports of its finding, while also combining your website and social analytics into one template.
o Price: $99 – $599 / months
Find the best keywords to enhance your SEO. This tool allows you to do research based on the most efficient data from past Google searches.
o Price: Free
This all-in-one growth hacking tool could be placed anywhere on the list. Hubspot software possesses features for social media, content management, web analytics, landing pages, and SEO.
o Price: 30-day trial, $200 – $2,400 / month
Strategically plan your social media posts with this growth hacking tool. Buffer will give analyze your social media data and schedule your upcoming posts.
o Price: $0 – $250 / months